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The DY Realty property inventory is
central to the phase one deliverables. DY Realty wants each property to
have it's own Public, Extranet and Intranet website. Since the real estate
businesses is cyclical all properties come up for sale and or lease on a regular
basis. To empower the brokers of DY Realty with the edge of knowledge, DY
management wanted statistics, photos, past transactions, past marketing material
all relevant information available for each property for all properties 24/7 via
the Internet. The goal was to equip DY Realty brokers with
this level of knowledge, and with this knowledge at their finger tips they could
win more deals.
For each of the 5000+ properties
in DY Realty's service area the Webmaster was responsible for building
and updating property website for each. To accomplish the mammoth task
Informu.com was charged with building the Property Management component of the
DY Realty Content Management solution with a wizard and maintenance UI that
made the task possible for a single Webmaster in a short amount of
time.
The key to success of the Property
Wizard was:
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Speed of creation
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Integration into Property
inventory
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Simple
maintenance
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Usability by Webmaster, Brokers,
Customers, Leads, Partners and Management
Creating a Public, Extranet and
Intranet Property Website in 5 minutes
The first task to bring the vision to
a reality was developing the technology that empowered the DY Realty Webmaster
with a Property Creation Wizard that created a complete Public, Extranet and
Intranet website in under 5 minutes. The informu.com team developed a
wizard to create the property website in about 5 minutes so that within a few
weeks there would be enough Properties in the system to bring value to DY
Realty. I keeping with the requirement of quick ROI, informu.com
implement a solutions that would bring property websites on
line immediately.
Property Wizard - Public,
Extranet & Intranet in 5 minutes. Informu.com, Inc designed and
implemented on the KnowledgeControl Multi-Channel Content Management server a
custom property wizard. Using the out of the box functionality of KC, some
custom scripts and a comprehensive DY property template set Informu.com built a
wizard that creates a comprehensive Property Website.
The Property Websites that are
created by the Wizard in less than 5 minutes have all the components to provide
DY Realty users and customers a 360 degree Life Cycle view of every property.
The Wizard creates the a website for each property that has the following
components:
Public Website
Components:
- Property Listing
Pages: The first link to Properties returned all DY Properties
available with the Exclusive Properties listed first, sorted in descending order
by the "square footage available". The Non-exclusive properties are listed
below the exclusives and are also sorted by square footage
available. Each property listing consist of a thumbnail photo which
links to a Property Slideshow, the property title, which links to the property
detail information webpage, and the property broker's name is
linked to a Request For Information form.
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Property Detail Pages:
For each property there is a Property Detail information page which is
linked from the Property Title of the Property Listing page. The
Detail information page offers the user a 320 X 240 photo that links to the
Property Slideshow, detailed information about the property, a link to a
broker RFI form, a link to a property location map, link to a Printable
Brochure, and emailable brochure, a faxable brochure and a wireless
brochure.
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Property Slideshow:
For each property the user is offered a photo slideshow. The Property
Slideshow can be one or many photos of the property. The system provides a
thumbnail navigation of each photo and Next and Previous links so the user can
move from one 640 X 480 photo of the building to the next or return back to the
previous.
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Printable Brochure:
The Printable Brochure template is maximized for printing. Layout, color, and
channel specific content are factors in the development of the Printable
Brochure template.
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Faxable Brochure: A
fax friendly property brochure is produced for all DY Realty Service fax
customers. Typically the fax brochure is gray scale with no
photos.
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Emailable Brochure:
a Multipart MIME email can be sent to all email customers and accessed
by public site users to send to a colleague or friend.
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Wireless Brochure -
DY Services has not yet deployed a wireless template. This option is being
considered in future phase.
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Property Feeds - DY
Services has not yet deployed an RSS template. This option is being
considered in future phase.
Extranet &
Intranet Components:
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Property Digital File
Cabinets: For each property the Property Wizard create a website that
we named the Property Digital File Cabinet. The Digital File Cabinet is where
everything about the property is stored: General property information and
statistics, past and curent property marketing material, past articles and any
other information that might be relevant to the property.
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Role based Property
Intranet: The Property Digital File Cabinets are created so that each
KnowledgeControl user that access the Intranet site see all the general
information listed above plus the private information specific to them. This
means that Brokers, Customers and Leads with current and past transactions
specific to a property only has access transactions they are involved
in.
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Transaction Document Library:
From each Property Intranet authorized users can initiate from the DY
Document and Agreement Library specific transaction based on where they are in
the Property/Customer Life Cycle. Each transaction is workflowed based on
requirements. The complete transaction Life Cycle is stored and maintained at
the Property Intranet website.
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